Daily fantasy sports operator FanDuel has applied for a UK gambling license.
FanDuel is based in Edinburgh but currently only conducts DFS operations in the US and Canada. But with US regulators, legislators and law enforcement agencies all clamoring for tighter control over (and possible taxation of) the DFS industry, geographical diversification seems like a pretty smart idea.
FanDuel CEO Nigel Eccles told Bloomberg that the company hopes to launch its UK-facing site sometime next year. Eccles said DFS’s potential international appeal remained “unknown” but said the company’s plan was to “test the waters,” as “everyone needs to prove that there is a market outside the US.”
Of course, much of DFS’ appeal in North America lies in the lack of legal sports betting options, which are readily available throughout much of Europe. Eccles suggested the UK site could offer something completely different from the North American product, having told his people “come to me with a skill-based product in the UK that you think will work.”