Fanduel, one of the two major players in the growing daily fantasy sports industry, has raised $275m  in its latest funding, which values the company “well north of $1b.”

The round was led by existing investor Kohlberg Kravis Roberts (KKR) along with new investors Google Capital and Time Warner Investments. Existing investors NBC Sports Ventures, Comcast Ventures Shamrock Capital, Bullpen Capital, Pentech Ventures, and Piton Capital were also involved.

Fanduel Chief Executive Nigel Eccles told The New York Times that although the company has raised $70m in round of funding last year, the company still attracts potential backers.

“KKR, one of the biggest alternative investment firms on Wall Street, expressed interest in leading a new round of financing, and the investment round came together quickly,” said Eccles.