Europe no longer has exclusive rights on poker awards banquets (the British Poker Awards and the European Poker Awards) as the inaugural American Poker Awards is scheduled to take place on February 27th in Los Angeles, California.

The American Poker Awards are the brainchild of Zokay Entertainment CEO Alex Dreyfus, whose activities were selected as one of PokerUpdate’s top news stories of 2014.

Dreyfus, who owns such poker brands as The Hendon Mob, the Global Poker Index, and the APA’s sister award show the European Poker Awards, launched a “Sportify Poker” marketing campaign in 2014, aimed at bringing the poker world together and creating a positive buzz around the industry. The APA’s, along with initiatives like the Global Poker Masters, are part of this campaign.

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