After weeks of discussions between politicians, football fans and Premier League players, an agreement has been reached. The #PlayersTogether initiative has been set up to help the National Health Service (NHS) who are battling to keep people alive during this present COVID-19 crisis.

Let’s get straight to the statement in question, and it was one that footballers such as Harry Maguire, Jordan Henderson and James Maddison all shared at the same time on their social media accounts. It’s all about the slick branding.

OK, so if you’re anything like us, you’ve read through that statement looking for the numbers. Because although it all sounds good – and kudos for swapping round the traditional ‘thoughts and prayers’ to the slightly edgier, marketing-toned ‘prayers and thoughts’ – the denial is in the detail.

What exactly is being promised is incredibly vague. A “voluntary initiative”, while paired with the NHS Charities Together (NHSCT) for credibility still very much sounds like footballers deciding to put their hands in their pockets very privately with no reveal of who gives what and why.