Eastern European betting and lottery operator Fortuna Entertainment Group is looking to up its Romanian profile by sponsoring the country’s national football team.

On Monday, Fortuna CEO Per Widerstrom announced that his company had become an official sponsor of the Romanian Football Federation. The deal commences this month and will continue for the next four years.

Last week, Fortuna solidified its Romanian presence by acquiring several local betting brands with which it was already partnering. That followed February’s €135m acquisition of Hattrick Sports, the parent company of Romania’s leading betting operator Casa Pariurilor.

Fortuna also holds around one-third shares of the betting markets in Poland and the Czech Republic, and the company sponsors Polish footballers Legia Warsaw and the Czech Football Association. Since 2014, Fortuna has also sponsored Slovakia’s Super League, which has since been renamed the Fortuna Liga.