This is a guest contribution by Nigel Hall. If you would like to submit a contribution please contact Bill Beatty for submission details. Thank you.

On May 7th 2019, the U.K. Gambling Commission announced that all affiliate websites and online casinos could only offer a free play slot to a user from the U.K. once their age had been verified by a 3rd party.

This was overwhelmingly well received throughout the iGaming industry, as the safeguarding of children within the U.K. against gambling is extremely important, especially with the advancements that we have seen in technology over the last decade or so.

In fact a recent report revealed that a staggering 53% of children in the U.K. own a mobile phone by the time they are seven years old. Even more startling is that by age eleven, 9 out of 10 children will indeed have their own device.