Gambling.com Group Plc acquires mobile performance marketing network

The acquisition establishes Gambling.com Group Plc (“Gambling.com Group”) as one of the leading players for mobile performance marketing.

The developers, Sabin Brooks and Mike Webb, have spent the past four years developing websites & mobile apps that specialize in gambling content for mobile users in a variety of jurisdictions. The network focuses primarily on online casino and sports betting operators and drives more revenue from the United Kingdom than any other market. With this acquisition, Gambling.com Group opens up an entirely new and quickly growing channel through which it can grow its performance marketing business.

The acquired assets are expected to generate sales of approx. EUR 400,000 with a pre-tax profit margin of more than 90% during the first quarter of 2018. The acquisition is being consolidated from January 1st, 2018.

The developers will join Gambling.com Group and share their knowledge of mobile development and App Store Optimization (ASO) with the rest of the organization, assisting an internal team with the mobile strategy for Gambling.com. The arrangement will last through at least March 31st, 2019.