Gamesys Group founder and CEO Noel Hayden has been appointed executive chairman following Intertain’s £425.8m acquisition of Gamesys’ bingo brands in April.

Hayden will continue to lead the company’s vision, R&D and innovation agenda, have the final call on new product lines and oversee all corporate development.

Hayden founded Gamesys in 2001 and his achievements include launching Facebook’s first real money gambling app in 2012 and acquiring Virgin Games in 2013.

Gamesys’ CEO role will be filled by COO Lee Fenton, who joined Gamesys in 2008 following management roles at 20th Century Fox and Vodafone, while Robeson Reeves will take up the COO role.