Online gambling tech outfit Gaming Innovation Group (GiG) has teamed up with data provider Betgenius to supply sports betting technology to operators in regulated markets.  

The new strategic partnership of GiG and Betgenius will offer licensed sports betting operators a fully integrated sportsbook and platform solution employing GiG’s platform and Betgenius’ end-to-end live data, trading and risk management services.

The partnership’s division of labor will see GiG responsible for supplying the platform, technical architecture and front-end development, while Betgenius will handle day-to-day sportsbook management operations, including customizable pricing for both pre-match and in-play wagering.

The partners say their new relationship will be “fully operational” by the end of this month. The partners claim to have already reached a tentative platform and sportsbook software agreement with “a major LatAm operator,” who will reportedly sign on the dotted line this month for a three-year revenue-sharing deal.