Gala Casino, the leading online casino brand, has launched a brand new TV advertising campaign that will air until the end of February.

Promoting the launch of its new website, the new TV advert showcases Gala Casino’s updated brand position, new features available on the site, and consumer offers; positioning the online casino apart from its rivals.

Using a visual graphic simulation of a slot machine, the advert highlights the website’s new key features and will air from January on channels such as, Sky Sports, E4 and MTV. The new advert can be viewed here.

Gala Casino’s new website will deliver a simpler UI, as well as a more personalised experience via a series of innovative algorithms to deliver ‘what you want’ – as reinforced with the new strapline for Gala Casino.