Sweden’s new regulatory environment, established on January 1, 2019, has meant a learning curve for many operators. LeoVegas, as an established giant in the Swedish gambling industry, has done well under the new rules, and Gustaf Hagman, CEO of the operator, joined our Becky Liggero Fontana to talk about how the company has succeeded, and what advice he’d have to other operators and jurisdictions.

[youtube https://www.youtube.com/watch?v=9JsSqPcGJb0?feature=oembed&w=500&h=281]

Hagman admits that 2019 wasn’t all peaches and cream, but they figured out the new rules pretty quickly. “I think it’s been several years when they are striving to get the regulation in place, and for LeoVegas, I guess it started out a little bit turbulent in the beginning of the last year,” Hagman said. “But then the sky cleared and we’re doing really well. We are the clear market leader in Sweden, and we are the number one brand in Sweden when it comes to online casinos as well.”

The way LeoVegas has stayed within the rules has been pretty simple, actually. “I think that the secret behind that is to have a have a really good compliance team working locally together with the marketing team and together with the tech compliance as well,” he said. “So you have all those three sort of fundamentals in place in order to get a really good customer journey, but also, player protection, of course.”