UK-listed online gambling operator GVC Holdings is making another run at acquiring rival Ladbrokes Coral Group.

On Thursday, GVC announced that its board of directors and their counterparts at Lads Coral were engaged in “detailed discussions regarding the possible combination of the two businesses” after GVC submitted its latest proposal to acquire Lads Coral’s entire share capital.

GVC’s offer, the total value of which could top out at £3.9b, offers Lads Coral shareholders 32.7p in cash and 0.141 ordinary GVC shares for each Lads Coral share.

A further value of up to 42.8p would be structured as a contingent value right (CVR) dependent on how severe the UK government plans to restrict the use of fixed-odds betting terminals in Lads Coral betting shops.