Gambling operator GVC Holdings has been cleared to rebrand as Entain, while laying out the global strategic vision for its new corporate identity.

On Wednesday, GVC shareholders overwhelmingly supported the company’s proposal to rebrand as Entain plc, with only 0.04% of votes cast opting to stick with the familiar. The extraordinary general meeting conducted its vote on a virtual basis due to the UK’s pandemic restrictions.  

On Thursday, Entain rewarded shareholders by sketching out its global expansion ambitions, including plans to apply for licensing in Canada, which presumably refers to that country’s largest province Ontario, the only region (so far) to announce plans to open up its online gambling market to private operators.  

A little further south, Entain says its BetMGM sports betting/iGaming joint venture with MGM Resorts is enjoying major success in its latest market Tennessee (despite getting smacked by a local wrestling legend). Entain says BetMGM’s Tennessee launch was the brand’s “most successful go-live yet,” with revenue already exceeding those of “more established states.”