GVC Holdings has won the battle to acquire Bwin.party digital entertainment after rival bidder 888 Holdings said it’s not interested in playing this game any longer.

On Friday, Bwin.party’s board announced it had accepted GVC’s latest cash-and-shares 130p-per-share offer, which values Bwin.party at around £1.1b. Bwin.party chairman Philip Yea said there had been “a pretty even split” among shareholders who favored GVC’s higher-value bid over 888’s most recent offer but a “significant block of shares” had promised to support whatever decision the board recommended.

888, which had submitted a revised bid earlier this week that reportedly upped its offer from 105p per share to 115p, issued a statement saying its board of directors “cannot see sufficient value in Bwin.party to warrant a revision to its offer.” As a result, 888 confirmed that it is “no longer in discussions regarding the acquisition.”

888 executive chairman Brian Mattingley told the Financial Times his board had “looked and run several models several times and we were nervous … it may have been a transformational deal but it was too risky.”