Vicky Coren-Mitchell’s hosting slot on the BBC1 show Have I Got News For You attracted an average of 4.6 million viewers, making it the highest rating TV show of the night, aside from the soap operas.

When Victoria Coren-Mitchell created history by becoming the first player to win two European Poker Tour (EPT) Main Event titles, I said that she was one of the most important signings that PokerStars had ever made.

Her role as an author and TV broadcaster, in the UK, resulted in her profile, and PokerStars logo, being seen all over the world. And we’re not just talking about poker news outlets. We are talking about the mainstream press.

This is why online poker organizations hire such people. It’s all in the exposure. But the difference between Coren-Mitchell and, let’s say, Rafael Nadal, is the whole world gets to know that the former is connected with PokerStars. She was never shy about her relationship with PokerStars. She was very proud to be associated with them. Have you ever seen Nadal mentioned outside of a poker news site regarding his sponsorship deal with Stars? Have you ever seen him wearing the Red Spade other than at a poker event?