Playing a game for living has huge aspirational appeal. From playing poker for a profession to streaming build-battles in Fortnite, crushing CS:GO to lording it in League of Legends, gaming for a living has never been more appealing with the global COVID-19 pandemic forcing many people with jobs requiring travel to readjust their mindsets.
It’s a good sign of strength in the industry, therefore, that this week saw Spanish Esports brand MAD Lions partner up with Crown Esports Nutrition in a bid to get healthier and give the team a more consistent level of performance.
But how much does good nutrition help when it comes to gaming for a living?
Crown Nutrition already worked with traditional sportsmen and women, and the fact that they will now help MAD Lions by working on ‘developing products, habits and ways of working to increase player performance’ is terrific for MAD Lions.