The UEFA Euro is a grand tournament, which, on average, sees an 80% increase in number of bets compared to the regular season. Events of this magnitude give many “non-punters” a reason to place a bet and enjoy the thrill of sport betting. They also create added value for fans and bring them closer to the competition. The increase in the total number of bets, the surge of first-time bettors and the appearance of more engaged fans presents operators with great opportunities for turning first timers into active users and upping the ante for active customers.

Before and During the Event

Your churned customer base should be your top priority here: pick customers with high value and try to bring them back do to the event. In addition, build a plan for the customers you are going to reactivate and acquire during the event.

During the event it will be easy to bring customers “into the shop”: the magic will be to know what to offer them while they are visiting your website. Try simple promotions that will push them into various games and product.