According to Research and Markets, the global lottery market is expanding at a CAGR of about 8% per annum – but gambling platforms will need ever more innovative ideas to make the most of this boom. One new business providing the type of disruptive technology that can provide a competitive edge is Link2Win. We asked their Chief Operating Officer, Richard Clarke – who has a track record of delivering successful products and gaming operations around the globe for bookmakers such as Ladbrokes and GalaCoral, and in the B2B sector with Iforium and Vermantia – to give us three reasons why he thinks i-lotto or numbers orientated products could be the key needed to unlock this growth market.

Huge jackpots

It’s a fact, large numerical based numbers attract attention. They can stand out amongst the information overload that characterises our digital media consumed lives. Jackpots are everywhere to be won, from betting on the outcomes of lotteries, to sports predictions, the list is endless. Just look at how successful progressive slots have become. The record-breaking Mega Moolah jackpot of £13.2million, won in October 2015 by British soldier Jonathon Heywood from the United Kingdom, is just one example. You can even win €1million for this year’s UEFA Euros 2016 football tournament by correctly predicting the match results of the entire tournament. It’s no surprise really, the allure of life-changing wins from a single spin, bet, or ticket captures the imagination of us all at some time.

Mass market appeal