ICE Totally Gaming 2015 is officially over and what a whirlwind it was.  Day one and day two of ICE were the busiest, with more people in attendance after these first two days than the entire three days of ICE 2014.

Day three is always the quietest day of the event and for good reason- people are generally exhausted and of course the annual Fire & Ice party blowout takes place the evening before.  Going into ICE, everyone knows day three is going to be slow and therefore its a good opportunity to check out new products at the booths and tie up any loose ends from the previous two days.

First time ICE exhibitor Lottonetix featured the “Lottonetix Lottery Platform”, a solution for online operators wanting to take advantage of the lottery market.  Shai Ben Ami, CEO of Lottonetix, told CalvinAyre.com he was pleased with his experience at ICE and said it served as the perfect opportunity to educate online operators on the potential of lotteries.

Ami has recently announced his partnership with Kootac and used ICE as an opportunity to spread the word.  Danny Thomas of Kootac told CalvinAyre.com, “The lottery B2B business is absolutely booming- it’s the new thing.  We’re very happy to have such competent partners and to have this partnership.  It’s a match made in heaven…but don’t quote me on that [laughs]”.

The Odobo booth has grown into an impressive display over the past few years they have been exhibiting at ICE.  This year Odobo was promoting the Odobo Play App, an innovative “new games discovery” application available to online gambling enthusiasts via the App Store.  The App showcases various games produced by studios involved with the Odobo Developer Program and soon studios will be able to earn affiliate commission for the traffic they drive to real money casinos.

Founder and CEO of Odobo Ashley Lang told CalvinAyre.com of his plans to add virtual currency play to the app later this year and emphasized the new commercial opportunity the app will provide for their developers.