Play-on-demand offering boosted with creation of EuroLeague Instant Legends product that features 10 years’ highlights footage

LONDON, UK – 2nd February, 2021 — IMG ARENA, a leading sports betting service and content hub, has expanded its long-standing partnership with EuroLeague Basketball with the launch of EuroLeague Instant Legends, an innovative new product line.

EuroLeague Instant Legends uses official vintage footage from top players over the past 10 years to create instant betting events via randomly grouped clips. The product has been created by Leap Gaming*.

EuroLeague Basketball, which has been an IMG ARENA partner since 2015, is the organiser of Europe’s premier professional basketball competition, the Turkish Airlines EuroLeague, and also runs the 7DAYS EuroCup.