Initial Rewards today announced their intention to invest in loyalty technology provider Moneyback Media. The deal will enable players to earn cash, rewards, loyalty points, tokens or free bets at their favourite operator simply by shopping online at over 1,400 of the UK’s largest online retailers.

Initial Rewards CEO Jon Reuben said “When we first saw what Moneyback were doing we immediately understood the demand that a product like theirs would have in our sector. We see this deal as an important milestone in our company history, one that now enables players to earn points or rewards simply by shopping at their favourite online retailers. They have over 1,400 UK retailers integrated into their platform and the possibilities for delivering loyalty to gaming customers are massive. As a standalone product it’s a fantastic tool for operators, we will start working on integrating their technology with our LPS platform in Q2 with a view of completing by end of Q3”.

Initial Rewards is the largest dedicated provider of promotional merchandise and loyalty technology to operators in the iGaming Sector. 

Moneyback Media build customer loyalty technology, enabling end customers to earn rewards at over 1,400 retail sites.