Innovation remains the key focus for the online gaming industry for the foreseeable future according to Cristiano Blanco, the Head of Gaming for the Kindred Group.  An industry veteran, Blanco took some time out to speak with our very own Becky Liggero Fontana about some of the innovations that the industry can expect to see in the B2B and B2C marketplace.

According to Blanco, there’s a huge difference in the innovation for both customers and the business side of the gaming industry. “There’s a huge difference between the B2B and the B2C business,” he said. “When it comes to the B2B business innovation is about being different from their competitors and support the industry to grow. That’s exactly what is happening for the B2B.”

[youtube https://www.youtube.com/watch?v=9a90rrDOAg4?feature=oembed]

Blanco believes that B2C gaming operators are leaving the innovation side of the business to B2B because of regulation: