Interest in digital currencies is still growing, and while many people already know about Bitcoin, they’re figuring out how it works into their daily lives. At Day 3 of SiGMA America’s, the focus was on all things blockchain technology, and SiGMA’s Jessica Walker spoke with CoinTelegraph’s Head of Research Demelza Hays to see what stories Latam cares most about.

With more people at home in 2020 and a growing interest in digital currencies, CoinTelegraph has had a banner year, but maybe not for the stories you’d expect. “We’ve seen basically a general uptrend and a spike in July.” Hays said. “We actually had a bike spike when there was an article published about the combination of cryptocurrencies and religion. And so that article was about the Book of Revelation according to St. John and basically how cryptocurrencies are basically in line with what the Bible talks about concerning money. This was an article that went viral in Mexico, it had over 1 million views.”

But with so many trying to secure financial security in South America, the usual topics have also done very well. “On a completely separate topic in Brazil, we had an article that had over 1 million views,” Hays said. “That was regarding the Central Bank’s switch to instant payments in Brazil.”

Walker asked what trends Hays has observed in the direction of the industry. With more businesses looking at serious blockchain usage, Hays said the industry is growing up fast. “The industry is maturing so quickly because there’s an audience for [research reports],” she said. “There’s an audience of people that are traditionally from the financial sector, they are used to research reports, and they now want to understand this new asset class within the old glasses, the old framework that they’re used to.”