It’s no secret that women have their place within the industry but if your mind automatically drift towards bingo when you think of the female players, you might be making a big mistake. Several studies over the years have announced woman as the more attractive segment in the gaming industry.

We sat down with Mikael Strunge, CEO of AnnaCasino.com, as he talks about the fairer sex in the world of online gaming.

Anna Casino was founded in November 2014 and is managed and operated by a Maltese company, which has many casino brands under its wings. The website offers close to 200 casino games that appeals to wide range of slots fans and especially to the ladies in the house.

Mikael, why do you think women are such an attractive segment in general?

The female segment of the online gaming market is terribly overlooked by the established online gaming community. Naturally, discussing women in general as a segment is a bit wide since they, as their male counterparts, fall into many different sub-segments but the work done on the subject does suggest them to be of higher value. The main reason for this is to be found in their motivation for being consumers of gaming products. Women tend to use our products as they were intended – as a means of relaxing and having fun. This leads them to play for less money at a time but have a much longer activity span. They are more sensible about their use of gaming products you might say. Men, on the other hand, are more in it to win and they tend to play more aggressively and hence stop playing earlier if they don’t reach their objective.

Are the higher overall value of the female players the only reason why they are an attractive segment?

No, the female players also have a tendency to shop around between operators much less. They tend to find an operator they like and stick with that operator for a longer period of time. This fact naturally contributes to the overall attractiveness of the female players from an operator’s point of view.