Bookmakers are constantly on the lookout for new additions and features to both retain punters and attract new ones.

This is ever trickier in an increasingly flooded marketplace. It’s one which shows no signs of clearing out too with numerous sportsbooks popping up this year from casino operators opening their own sportsbooks to the recent launch of Sun Bets.

Real money daily fantasy sports meanwhile is another contender for some of these customers. Whilst the UK hasn’t quite embraced DraftKings in the way that the US did, there are numerous reasons for this not least that there has been relatively little marketing campaigns around it.

In ten months in 2015 FanDuel and DraftKings spent a combined $206m on television ads alone in the States, with the former the bigger chunk of the pie at $131m for 40,283 national airings. Some argued that via this oversaturation they caused their own problems in the US as DFS was put directly under the spotlight. As such it became something regulators could no longer ignore and more research went into it in general.