Isaac Haxton is the latest member of PokerStars Team Online to leave the employment of the world’s largest online gambling company in reaction to their decision to significantly alter Supernova and Supernova Elite bonuses.

Entrepreneur Seth Godin believes that the happy theory of business ethics is to do the right thing. If you follow that rule, Godin believes long-term profits will follow.

Flip the coin and there is an opposite view. Godin calls it the unhappy theory of well, you get the point.

“You have a fiduciary responsibility to maximise profit. Period. To do anything other than that is to cheat your investors. And in a competitive world, you don’t have much wiggle room here.” Says Godin.