Italy online sports betting soars, poker liquidity plans stall

Online gambling operator Bet365 has emphatically reclaimed its role as the top dog in Italy’s frantically growing sports betting market.

Figures released this week by Italian gaming news outlet Agimeg show Italy’s combined retail and online sports betting market generated revenue of €147m in November, a whopping 78.2% gain over the same month last year.

Online betting accounted for €61m of November’s total, up 89% year-on-year, while online turnover gained 30.7% to €505.4m. For the year-to-date, online turnover is up 40.5% to €5.2b while online betting revenue improved 46% to €473.3m.

Despite lacking a retail betting presence, Bet365 outpaced its Italian omni-channel rivals with a 16.1% share of overall betting turnover. Snaitech played runner-up with 11.5% while Eurobet’s 10.6% narrowly edged out SKS365’s 10.45%. However, Snaitech, Eurobet and SKS365 all surpassed Bet365 in terms of overall betting revenue.