Scientific Games continues to be a market leader in innovation, and it’s bringing in fantastic results by partnering with key players in the industry. To understand how their products keep drawing in new business, our Becky Liggero Fontana caught up with Jordan Levin, Executive Vice President and Group Chief Executive of their Digital division.

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Scientific Games continue to add new features to their products, like social elements and long term objectives. “Some of them are actually live with customers already, doing very well,” Levin said. “They really provide players with more player entertainment, more than just like sort of straight ahead gambling, but also ways like missions are, ways when you’re chasing a goal for instance, jackpot wars, you choose your own robot and then face-off against somebody else that’s maybe in the game and win some type of big jackpot, compete for different types of prizes.”

Slots aren’t the company’s only great product though, as their sports betting product is also doing quite well. “Our platform I think, our platform is the best of both worlds,” he said. “You have sort of that legacy of reliability, and scalability, and trust from the Open Bet brand, you know, serving almost every tier one operator here in the U.K., a lot of the big WLA customers around the world, combine that with also sort of like, modularity, speed, some of the new products that we’ve invested in, like we have our Don Best acquisition from a year and a half ago that now drives our risk management and trading piece of the pie, We’re able to deliver mobile apps and solutions to customers, and it’s really got a lot of momentum right now. We’ve taken the business from one where we could be one big launch everybody one to one to two years, to now we were able to pop out many of these every quarter.”