Kindred, the company behind Unibet Poker, doesn’t want money from gambling addicts. The revelation comes at a time the UKGC is pushing responsible gambling harder than ever.

Unibet Poker’s parent company, the Kindred Group, wants to eradicate revenue from problem gambling by 2023. (Image: Pipit Global)

In an announcement published on February 7, Kindred Group bosses said they want to cut out all revenue derived from problem gambling by 2023.

As such, its financial reports will now highlight “revenue derived from high-risk players” that display harmful gambling habits.