Kindred’s Unibet, Caesars strike betting deals for Indiana, Iowa

Nordic online gambling operator Kindred Group has reached a US sports betting and online gambling market access deal with casino operator Caesars Entertainment.

On Tuesday, the Stockholm-listed Kindred announced that it had sealed deals with Caesars that will give Kindred’s flagship Unibet brand 10 years of access to sports betting and online gambling operations via tie-ups with Caesars casinos in Indiana (Horseshoe Hammond) and Iowa (Harrah’s Council Bluffs).

The betting operations are a given but other online gambling options will depend on those two states approving the necessary legislation. The deals are also dependent on Kindred receiving the necessary permits in each state but that shouldn’t pose a problem provided no Kindred execs go completely rogue over the next year or so.

Kindred’s US-facing online betting and gaming operations are currently limited to New Jersey and Pennsylvania and thus the Caesars deal effectively doubles Unibet’s US reach. The deal announced Tuesday also allows the two parties to extend their deal to “potentially additional states” should the initial relationship prove fruitful.