One thing you can count on is that the science of search engine optimization (SEO) is always changing. You never know what the next update to Google will bring, and having that edge can matter so much to bringing in new traffic. To get some tips on the topic, our Becky Liggero Fontana spoke with Blexr’s Head of Search Koen Bongers, who emphasized vigilance.

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The world of SEO is never boring, and Bongers thrives on that. “The great thing about SEO is, what keeps it so challenging is you’re trying to reverse engineer an algorithm that is worked on by some of the best engineers in the world, and what worked in the past might not work tomorrow,” he said.

It took a while before Bongers got serious about SEO, but he’s been in the gambling industry one way or another for quite some time. “I used to be a poker player before, professional poker player, and we started a staking company,” he said. “We dabbed a little bit into affiliation, was mostly limited to the players that we were actually staking, tried SEO but it wasn’t really a full hearted attempt. And then I decided to quit that company, join Poker Stars for a short while and then I started at Blexr.”