Ladbrokes‘ affiliate program, Ladbroke Partners, has revealed a redesigned website for its current and prospective business partners.

The new look includes a responsive design, adapting to customer’s device and screen size and an intuitive interface that streamlines a user’s experience.

Ladbrokes Partners’ homepage is said to be cleaner, brighter and reminiscent of Ladbrokes’ new “This is the Ladbrokes Life” campaign. The site’s product and available market pages were laid out to highlight its unique selling points, while new pages have been added for promotional and affiliate news.

The site has been made available in different languages such as English, Swedish and German to ensure that it is in line with Ladbrokes’ recent shift to regulated markets. French and Dutch will be rolled out soon.

“This new site puts our business partners at the forefront. One of our key goals was to create a responsive site in light of the increasing number of mobile and tablet visitors. The site also makes it easier than ever to find the markets and products of interest to our affiliates,” said Ladbrokes Digital CMO Selmi Chakim.

Intertain Group‘s InterCasino.com, one of the internet’s first online casinos, established 1996, has undergone a site design overhaul and re-brand.

The redevelopment of the site has been executed ahead of a planned UKTV marketing campaign later this year and based on the feedback of more than 6000 customers, media partners, and affiliates through focus groups and surveys.