LONDON, June, 17, 2015 – Social sports and gaming technology company Oddslife has secured another major European media partner as the social sports market continues to evolve.

Football.ua, the leading sports website in Ukrainian market, has signed a long term deal with Oddslife for its white label social sports and gaming platform, which will enable it to offer users of its website the excitement of sports betting with a social gaming twist.

Launched in 2006, Football.ua provides both Ukrainian and international football news to over 5m unique visitors a month. It is owned by UMH Group, which produces content for all types of media including internet, radio and print in Ukraine.

The Oddslife platform enables sports media companies to use their local reach and brand to engage sports fans with social gameplay and community. The fans predict results of real-life sports events around the world to show off their sports knowledge. Prediction skills are improved, achievements accomplished and rewards earned as they progress and level up through the community. Furthermore, the user experience is rich on match data and recommended tips and reviews, with integrated fanzones, odds comparison and live scores.