Online casino operator LeoVegas has unveiled a new live dealer brand on the company’s proprietary platform.

Monday brought the formal debut of LiveCasino.com, a Malta Gaming Authority-licensed live dealer casino from LeoVegas, the self-proclaimed ‘King of Casino’. LiveCasino (not to be confused with UK-facing affiliate Livecasino.co.uk) marks the second new brand to launch on LeoVegas’ in-house technology platform, following the Swedish-facing GoGo Casino.

LiveCasino’s offering includes products from live dealer specialists Evoltuion Gaming as well as other games from providers NetEnt, Microgaming and others. The site was developed by the company’s “multi-brand unit” Brands of Leo and will be run by the team responsible for GoGo Casino.

LeoVegas CEO Gustaf Hagman said LiveCasino was debuting in “a number of English-speaking countries” and launches in other locally licensed markets would follow. The site allows players to sign up via their Facebook or Google accounts, “a unique and innovate way to log in and register” that Hagman characterized as “an industry first.”