UK-based sportsbook Marathonbet has become the regional betting partner of Liverpool FC, bringing more value to Liverpool fans through a combination of exclusive odds and special offers.

Under the three-year deal, Liverpool has agreed to feature Marathonbet’s throughout its 45,500 capacity Anfield Stadium, away and third jerseys and digital platforms.

“This stands as a milestone in the history of Marathonbet. Liverpool Football Club is one of the most famous sporting organizations in the world, and we’re extremely confident that this partnership will help Marathonbet become an increasingly recognized brand on a global level. We couldn’t be more excited to connect much further with the Liverpool fans, who are among the most passionate and engaged fans in the world of sport,” said Marathonbet Head of Sponsorship Shaun Simmonds.

“We are delighted to welcome Marathonbet to LFC’s betting family. I am sure that their odds and special offers will appeal to our fans and we look forward to the 2015/16 season with them on board,” added Liverpool FC Chief Commercial Officer Billy Hogan.