A couple of video gaming and poker enthusiasts from Belarus aim to create the world’s first role-playing poker game called Lord of Poker and are taking to Kickstarter in a bid to turn their dreams into reality.

Gaming intelligence kingpins Newzoo has estimated that brands looking for the right marketing angle will invest $325m into eSports by the end of the year. eSports teams will net $128m, and $197m will find its way into eSports video content.

Thanks to big-time investors like Mark Cuban, Shaquille O’Neal and Alex Rodriguez, and the interest of 33.4 million eSports fans in the United States alone, major brands like Coca-Cola, Pepsi, and Intel are willing to increase that figure to $800m by the end of 2019.

The world of poker has already taken a keen interest led by the Duracell Bunny that is Alexandre Dreyfus. The enigmatic Frenchman is betting his reputation on the success of the Global Poker League (GPL) – a new format of poker that is heavily influenced by live eSports events.