From Asia’s premiere gaming hub to a world-class, cultural tourist destination.

The Macau government is rebranding Asia’s gaming capital to become the “world center for tourism and leisure” as it paints a rosy picture for the Macau’s non-gaming sector on the backdrop of faltering casino revenues.

Saying that casinos are exerting “too much influence” on the city’s tourism branding, the Macao Government Tourism Office now aims to make Macau “a world class tourism city that is livable, convenient, fun, enjoyable, a city with opportunities” – one that will rival other popular city destinations around the world such as Paris, Singapore, London, and Hongkong.

In 2014, Macau ranked sixth out of the top 100 cities worldwide, with an estimated annual visitor arrivals of over 30.7 million.