A range of social casino games will be launched as part of the partnership, using United branding, including their logo and imagery.

KamaGames is a global developer and publisher of social games for mobile platforms, online, Steam, Xbox Live and PlayStation networks and claim to reach over 70 million users worldwide.

Richard Arnold, United group managing director, commented on the partnership: “Manchester United is lucky enough to have a huge global following and we understand the importance of engaging with and entertaining our fans.

“KamaGames and their innovative products will allow us to do this in new and exciting ways.”

KamaGames CEO, Danny Hammett, added: “KamaGames and Manchester United share a similar worldwide audience and, with this in mind, we are confident that the partnership will be a huge success for both organisations.

“We are proud and honoured to be associated with such a great team and iconic brand, and we look forward to building a strong relationship with the club and its fans.”