Manchester United have launched ‘Manchester United Social Poker’ in collaboration with their official global social casino games partner, KamaGames.

Manchester United, the world’s most widely recognized football club, has entered the social casino industry by launching Manchester United Social Poker.

It’s a bold move for a club trying desperately to find the pulse that seems to have deadened since the departure of Sir Alex Ferguson.

In the summer of 2013 I was invited to attend The Road to Old Trafford. A £250 No-Limit Hold’em (NLHE) event that featured the likes of former Man Utd player Darren Fletcher, and our very own Sam Trickett.

Trickett would go on to win the £10,000 first prize and donate it to Rio Ferdinand’s charity; Darren Fletcher would go on to sign for WBA, and I would leave slightly bemused as to why bwin.party had not entered into an agreement to launch Manchester United Social Poker instead of KamaGames?

It’s all about money, honey.

Premier League football clubs seem to have an ‘Official’ everything. Official toilet paper provider, official tampon provider, and now an official global social casino games partner.