Online bookmaker Marathonbet is determined to make its presence felt in the minds (and wallets) of UK football bettors.

On Friday, the UK- and Curacao-licensed Marathonbet announced it had signed up to become an official partner of Football League Championship side Middlesbrough FC. The deal will see the bookies sponsor the North Stand at Riverside Stadium, where Boro handed Bolton a 3-0 drubbing on Saturday during its home opener.

The partnership twixt Boro and bookie will also involve campaigns across the club’s digital platforms as well as exclusive offers for Boro fans throughout the duration of the partnership, the length of which wasn’t specified.

Middlesbrough CEO Neil Bausor expressed the standard delight in being able to cash another betting industry check, while Marathonbet CEO Stan Reoutt said the bookie’s “ambitions and goals are synonymous with those of the club. The UK is a key market for Marathonbet and we’re very confident that this partnership will help us reach our goals.” Reoutt expressed solidarity with the team’s desire to return to the English Premier League following its relegation in 2009.