Caesars Entertainment Corporation announced that Mark Frissora has assumed the company’s president and CEO role, completing the transition plan previously announced in February 2015.

“Since joining the company in February, I have visited most of our domestic properties, met with all of the company’s senior leaders and focused my attention on identifying new opportunities to drive growth and efficiency, which will ultimately create shareholder value,” said Frissora.

“I am excited about the opportunities ahead and to become part of such a dynamic company and industry. Caesars has a diverse collection of assets, a highly engaged management team and employee base and strong loyalty among its customers. I am working with the leadership team and the Board to formulate a multi-year growth strategy for the company that spans our footprint in Las Vegas and other markets,” added Frissora.

Caesars former President and CEO Gary Loveman will continue to serve as Chairman of the Board of Caesars Entertainment and will continue to oversee the restructuring of Caesars Entertainment Operating Co. (CEOC).