Operators who have little to no knowledge of the African market might be intimidated to jump into it. But for those who can find the right partners and approach it in the right way, there’s plenty of opportunity. Martin Sack, Founder and Director of Brainstorm Online, joined our Becky Liggero Fontana to give some tips on how to thrive in the region.

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First off, an important piece to understand is that Africa is not one country. It’s a continent, composed of many contries, each providing a varying range of opportunities. “Africa is a really, really big place, but the key markets that are out there in the moment are Nigeria, Kenya, Tanzania, Uganda, Ghana, just to name a few,” Sack said. “Below that we come different tiers like Mozambique, and then there’s the rest. This talk of Ethiopia now, they’re trying to get lotteries into the market, but the ones I’ve just mentioned are really the core markets where the bulk of the population, the bulk of the gaming is happening at the moment.

Perhaps the biggest potential market is still South Africa, and it still has a lot of room to grow. “South Africa, the online gaming, online casino is not regulated at the moment, it’s in discussion,” he said. “Sports betting, on the other hand, is incredibly regulated”