Metric Gaming has found a new partner that could help expand its operations into Central Europe, opening up a whole new market for the sports betting services provider. The firm has signed a partnership deal with gaming operator Hattrick Sports Group, which has a strong foothold in the Central European region.

The two companies agreed on a licensing deal that would allow Metric Gaming to integrate its flagship SuperLive products into Hattrick’s gaming platform. Not only would this create a more diversified gaming offering for the latter’s customer base, but it would also help Metric Gaming tap into a market that can aid in expanding its business tentacles. Sounds like a good deal from both sides.

Metric Gaming President and Chief Executive Officer Peter Bertilsson shared that sentiment, expressing high expectations that the partnership between Metric Gaming and Hattrick Sports Group would be “a successful one for us both.”

The deal was equally attractive for Hattrick Sports Group, which can now offer a new betting product to complement its existing live betting services. That was the company’s objective in signing up on this deal and it certainly looks the company made the right choice doing so.

“Hattrick prides itself on staying at the forefront of gaming innovation and technology, so offering SuperLive was an easy choice,” Hattrick CEO Carsten Sandberg said in a statement. “We are excited to be working with Metric and eager to see what our companies can do together.”

Meanwhile, online gaming software provider Leander Games has agreed to a new partnership of its own, signing up with Betsson to begin offering its casino content to the Swedish operator’s customer base. The specifics of the deal involve Leander integrating its proprietary content onto Betsson’s sites through its LeGa open gaming platform. This content integration will also include third-party development partners, including Core Gaming and Nektan.

In addition to the aforementioned system migration, the deal between Leander Games and Betsson also allows the former to update and modernize seven of the most popular games Betsson acquired in a separate deal with Dutch-facing operator Oranje Casino last year. The games will eventually be re-released on the LeGa platform, ensuring that Dutch customers migrating into the Betsson platform will continue to enjoy the same games they played on Orange Casino.