The decision to end 40-years of Atlantic City’s monopoly and open two new casinos in Northern New Jersey rests with the public and the money men and women with a vested interest in the outcome start spending their millions in marketing dollar in an attempt to own those minds.

She is 65-years old.

She wakes up at 8 am on the dot, walks downstairs, goes to the front door and picks up her newspaper. A visit to the front room is next. The TV bursts into life as if by magic. Breakfast news. War, riots, murder, misery. She makes a cup of tea. She nestled into the groove of her couch, perfectly moulded to fit her exercise free ass. She turns up the volume, places her glasses over her nose, opens the newspaper, and the propaganda starts to invade her mind.

That’s the average voter who said ‘Yes’ to Brexit when David Cameron opened up the decision to leave the European Union (EU) by public vote. An ideology shaped by the imagery that is put in front of her and never questioned.