New Jersey has clarified its stance toward online gambling affiliates, taking a good-cop/bad-cop approach to ensure affiliates are promoting only state-authorized sites.

In May 2014, the New Jersey attorney general’s office issued a warning to affiliates who continued to promote both New Jersey-licensed online gambling sites and internationally licensed sites, saying such affiliates were leaving themselves open to “appropriate civil or criminal sanctions” unless they ceased promoting international sites.

Last week, the state Division of Gaming Enforcement (DGE) issued a Director’s Advisory Bulletin (DAB) clarifying its stance toward affiliates who continued to promote international sites after (a) New Jersey launched its regulated online gambling market in November 2013 and (b) the 2006 passage of the federal Unlawful Internet Gambling Enforcement Act (UIGEA).

The DGE says any affiliate looking to either acquire or maintain a New Jersey license will have to cease all promotion and marketing of international sites taking wagers from US residents within 150 days of the June 4 DAB. Affiliates who are currently engaged in this activity are required to provide the DGE with a notarized certification attesting to their cessation of prohibited activities.