Founder Alan Bentley spoke to Calvinayre.com

A brand new online TV channel devoted to sports betting is set to launch next week in what promises to be an exciting development for online gambling.

Fronted by ex Sky Sports presenter Alan Bentley and model Simone Thomas, The Betting Channel will be screened from December 16 every morning between 9 and 11.30 six days a week. Along with a panel of sporting experts and betting tipsters including Alan Brazil, Perry Groves and Mark Winstanley, the presenters will discuss all the latest sports news from a betting perspective.

In association with betting partner SIS, who have been heavily involved with BBC and ITV Sport outside broadcast for a number of years, thebettingchannel.tv will be streamed live on its own website and, free of charge, on the sites of its three partner bookmakers.