Swedish outfit Nicoccino has moved into the world of poker sponsorship, but is that a good or a bad thing?

My father has smoked cigarettes for 50-years. They are slowly killing him. There will be no graveyard humour when he dies. The slow motion implosion has already taken care of that.

So when I learned that Joe Beevers, Sin Melin and Scott O’Reilly were being sponsored by a company that creates nicotine patches, I was initially furious. I have spouted often enough about the need for online poker companies to affiliate with healthier sponsors, but I didn’t think of the players.

Photos by Nicoccino