Gibraltar, 27 January 2014 – Odobo, the Developer Program and Marketplace for regulated gaming, proudly announces the launch of the Odobo Play app – an innovative new games discovery application available for consumers globally via the iTunes App Store.

The Odobo Play app is a unique consumer-facing showcase of the games content produced by dozens of leading game studios participating in the Odobo Developer Program.  Much like an “app store” itself, the Odobo Play app allows players to browse and discover great new casino games by category or game studio. Each game is featured on a profile card with description and preview screenshots. Free play is available to players worldwide. For players in approved markets, the Odobo Play app uses geo-location to present the additional option to play the games for real-money (currently UK only) and offers a choice of leading licensed casino operators.

As new games are certified and made available in the Odobo Marketplace for licensing by casino operators, they also become available for play within the Odobo Play app. Casino brands automatically appear as a real-money play option to players on games they have licensed within the Odobo Play app.  Current participating casino operators include bet365, Betfair, Coral, Gala Casino and Unibet.

In addition to exclusive titles like Castle Builder, Extinction, The Oddventurers and Akaneiro, the app also features:

• Optimisations for all iOS devices including the latest generation of iPhones and iPads

• Syncing favourites via iCloud for players with multiple devices

• Quick app browsing with a shake navigation gesture