This is a guest contribution by Serge Mukhanov. If you would like to submit a contribution please contact Bill Beatty for submission details. Thank you.

Serge Mukhanov, CEO of Connective Games, says that the only way to unlock mobile poker growth is to make the game easier to play on smartphones.

To drive growth in online poker, operators must target the highly lucrative millennial demographic in order to add more players to their pools and boost revenues.

These players are fully connected to their mobile devices, which they use to access all kinds of entertainment options from social networks to video games.