The term ‘niche market(ing)’ is extremely overused in online gaming.  I find that ‘niche’ is a pretty term to jump behind when struggling to explain this industry to others. In poker specifically, I can think of every conceivable niche being attempted. The copycat – innovation – abject failure cycle has been fast and furious in poker. Seriously, what didn’t the industry try?

Let us not forget that:

Poker is a game that someone else created.

Poker wasn’t invented by PokerStars or anyone else in the industry for example.

The savvy companies and individuals in poker that have been successful are so because they have found their respective niches within poker as a whole.

The online gaming industry is worth billions of dollars. It is not going anywhere and is growing. Based on this gaming growth chart, the outlook is pretty good. I wanted a second source, so this business insider article confirms that the gaming industry in the USA is worth 240bn.

For perspective, the National Hockey League (NHL) is about to set a record with 3.7bn in revenue.